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제목K-Food Hong Kong Market Strategy Conference 2025: Empowering Korean Brands for Global Expansion ( Apr 8, 2025 )2025-05-07 15:02
작성자admin Level 10

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On April 8, 2025, the K-Food Hong Kong Market Strategy Conference took place at the Diamond Hall of FKI Tower in Yeouido, Seoul, drawing significant attention from industry leaders across Korea and Hong Kong. The event was jointly organized by Oren Haneul Law Firm and CFN Lawyers of Hong Kong, in strategic cooperation with the Hong Kong Economic and Trade Office and Invest Hong Kong.

The conference delivered concrete market entry strategies for Korean F&B brands aiming to expand into Hong Kong and the broader Asia-Pacific region.
Rather than focusing on theory, the event emphasized practical insights and high-impact collaboration models.

Top experts from Hong Kong’s dynamic restaurant and dining sector presented real-world joint venture cases between Korean and Hong Kong
companies. They also offered detailed guidance on brand localization, marketing strategies, and regulatory considerations.

Attendees engaged directly with local operators through one-on-one business matching sessions and gained valuable insights through curated networking and up-to-date market intelligence.

Mr. Young Ho Seo, Principal Consultant of InvestHK Korea Office and CEO of GBP, highlighted the significance of the event, stating:

“This conference laid the foundation for tangible partnerships between Korean and Hong Kong F&B players.
We aim to move beyond information sharing and drive real business outcomes by supporting Korean companies in their strategic expansion into Hong Kong.”

With over 18,000 restaurants and cafés, Hong Kong stands as one of Asia’s most vibrant culinary capitals.
The city’s sophisticated consumer base, growing demand for premium dining experiences, and focus on sustainability create exceptional opportunities for brands that prioritize identity, quality, and storytelling.

As global market conditions continue to evolve, Korean companies can leverage Hong Kong as a launchpad for regional growth, strengthening their presence not only in Greater China but across Southeast Asia.

Businesses and investors seeking to explore opportunities in the Hong Kong market are welcome to contact the Invest Hong Kong Korea Office for tailored consultations and strategic guidance.

Contact:
Euna Cho, Consultant
Invest Hong Kong Korea Office
+82 2 6275 5055 |eacho@investhk.com.hk / eunacho@gbp.kr

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