
On April 8,
2025, the K-Food Hong Kong Market Strategy Conference took place at the Diamond
Hall of FKI Tower in Yeouido, Seoul, drawing significant attention from
industry leaders across Korea and Hong Kong. The event was jointly organized by
Oren Haneul Law Firm and CFN Lawyers of Hong Kong, in strategic cooperation
with the Hong Kong Economic and Trade Office and Invest Hong Kong. The
conference delivered concrete market entry strategies for Korean F&B brands
aiming to expand into Hong Kong and the broader Asia-Pacific region. Rather
than focusing on theory, the event emphasized practical insights and
high-impact collaboration models. Top experts
from Hong Kong’s dynamic restaurant and dining sector presented real-world
joint venture cases between Korean and Hong Kong companies. They also offered
detailed guidance on brand localization, marketing strategies, and regulatory
considerations.
Attendees engaged directly with local operators through
one-on-one business matching sessions and gained valuable insights through
curated networking and up-to-date market intelligence. Mr. Young Ho
Seo, Principal Consultant of InvestHK Korea Office and CEO of GBP, highlighted
the significance of the event, stating: “This
conference laid the foundation for tangible partnerships between Korean and
Hong Kong F&B players. We aim to move beyond information sharing and drive
real business outcomes by supporting Korean companies in their strategic
expansion into Hong Kong.” With over
18,000 restaurants and cafés, Hong Kong stands as one of Asia’s most vibrant
culinary capitals. The city’s sophisticated consumer base, growing demand for
premium dining experiences, and focus on sustainability create exceptional
opportunities for brands that prioritize identity, quality, and storytelling. As global
market conditions continue to evolve, Korean companies can leverage Hong Kong
as a launchpad for regional growth, strengthening their presence not only in
Greater China but across Southeast Asia. Businesses
and investors seeking to explore opportunities in the Hong Kong market are
welcome to contact the Invest Hong Kong Korea Office for tailored consultations
and strategic guidance. Contact: Euna Cho, Consultant Invest Hong Kong Korea Office +82 2 6275 5055 |eacho@investhk.com.hk / eunacho@gbp.kr
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