From March 31 to April 4, 2025, GBP participated in Hannover Messe in Hannover, Germany, and engaged in a series of structured business discussions with international companies exploring expansion into the South Korean market.

Renowned as the world’s most prominent industrial technology exhibition, Hannover Messe brings together more than 6,000 companies and hundreds of thousands of professionals each year. The event serves as a global nexus for innovation in manufacturing, automation, energy, artificial intelligence, and digital technologies, offering unparalleled access to international industrial trends and cross-border business collaboration.

During the exhibition, GBP held consultations with companies from Germany, Italy, Canada, Switzerland, and other regions. Each meeting focused on identifying viable pathways into the Korean market, assessing sector-specific dynamics, and evaluating actionable entry strategies. GBP provided insights into Korea’s industrial framework, localization practices, partnership development, and practical considerations for initial market establishment.

President & CEO Mr. Young Ho Seo, Senior Manager Ms. Euna Cho, and Consultant Ms. Jiyun Choi led the GBP delegation. The team introduced the firm’s comprehensive suite of services, which includes market intelligence, partner search, B2B matchmaking, media relations support, and in-market representational designed to equip foreign enterprises with the resources necessary for a successful launch in Korea.

Companies interested in Korea used the opportunity to gain strategic clarity, examine localized approaches, and evaluate GBP’s role as a long-term advisory partner.

GBP remains committed to supporting international companies in navigating Korea’s dynamic economy and will continue to deliver tailored, execution-oriented solutions to ensure a smooth and sustainable market entry.

For further information or consultation requests, please contact:
Tel: +82 2 6275 5055 ｜ E-mail: euncaho@gbp.kr